“Metrix 4 Media has significantly strengthened our online offerings”
“Our projected incremental revenue is on target to beat our expectations.”
A major force in the yellow page industry, White Directory Publishing was looking for a solution to help advertisers take advantage of pay-for-performance advertising. White also wanted to expand the use of their search engine portal “The Talking Phone Book.” Metrix4Media, LLC was able to meet both needs. White’s advertisers were able to consolidate their cost-per-click activities into a single solution.“Metrix4Media, LLC’s industry leading local search engine bid management, pacing and interfaces to the major search engines including Google and Yahoo! Search | Bing have significantly strengthened our on-line offerings and provided our advertisers with a unique mix of services,” said Jeff Folckemer, Chief Executive Officer for White Directory. Folckemer added, “In a few short months, sales have exceeded 1,000 advertisers and our projected incremental revenue is on target to beat our expectations.”
“This is our first year partnering with The Houston Chronicle on search engine marketing and we have had great success. We just started our campaign and we have already had more than a 2-to-1 return on investment. We would highly recommend this product to any advertiser.”
- Jennifer Germer Vice President, Marketing.
“We have truly appreciated a dramatically increased inquiry flow. We were thrilled to discover our leads doubling and even tripling in many cases! The team at Hearst is incredibly easy to work with and they have provided excellent training and education every step of the way. This has allowed us to do an even better job managing our leads.”
- Nicole Gasaway Regional Director of Sales & Marketing South Texas Horizon Bay Retirement Living.
”At St. Luke’s we have a very strong employment website. It is essential that we leverage our online application tool in order to effectively manage our applicant flow. We are very pleased with the results we have received from the SEM contract we purchased through the Houston Chronicle. Our internal reporting supports the reporting we receive from the Chronicle which shows that our SEM campaign is driving hundreds of clicks to our employment site every month. In fact, the search engines we use through this campaign are always among the top referring sites. In short there is no way we would be able to leverage Search Engine Marketing effectively without the Houston Chronicle.”
- Terri Carter HR Director.
“For our business, search engine marketing has proved to be very effective. It has allowed us to reach markets that we might not otherwise have reached. Phone calls resulting from our website have increased significantly and the detailed reporting that is provided to us confirms this.”
- Barbara Tibbetts & Terrie Tibbetts Martin T. Carolyn Fashions.