Analytics Pudding?

Sure, it sounds a bit odd. It is a play on a saying I use to hear growing up, possibly a southern thing, “The proof is in the pudding”. Like most things, the saying is not original in it’s self. A quick internet search provides the probable original: “The proof of the pudding is in eating”. A phrase that basically states that something has to be utilized in order to prove value.

Let’s examine this concept. Too many internet advertisers are out there looking for the value from their online efforts and guessing on how to do that. They are trying to make pudding but don’t have a recipe. Analytics is a recipe the provides the ingredients to make something great and really serve up some delicious value. That said, the term “analytics” or “the science of analysis”  by it’s self can be very confusing. Continue reading →